Yale Foods Limited, manufacturer of Yale Bakers, Bira Snack, Butter Scotch and Coconut Cookies amongst other biscuit brands, is currently the leading producer of biscuits in Nigeria and is said to control 37 per cent of the market share, a report by KPMG has revealed last week in Lagos.
The biscuit market, currently estimated between N90 billion and N100 billion, is dominated by Yale Foods followed closely by OK Foods Limited with 20 per cent market share.
Others on the rung of biscuit manufacturers are A&P Foods Limited and Deli Foods with 14 per cent and 9 per cent market share respectively.
According to the report released by KPMG, a global network of professional firm that provides Audit, Tax and Advisory services, the Nigerian biscuit market is a very huge market with a lot of brands competing for leadership of the market.
The report informed that Yale Foods has been leading in the biscuit industry for a long time and highlighted its leadership in 2013 and 2014 respectively controlling about 38 per cent of the market share.
The company’s leadership was built on its early-mover advantage, extensive distribution network and strong consumer loyalty towards its array of brands.
Commenting on the biscuits market in Nigeria, Managing Director, Sona Agro Allied Foods Limited, Mr. Subramaniam Murugesan, affirmed that it is estimated between N90 billion and N100 billion.
Murugesan stressed that the biscuit market in the country has grown rapidly with various manufacturers producing high quality biscuits to satisfy the demand of Nigerians.
