Daily Trust

Unilever launches Lifebuoy

Unilever has launched a health campaign aimed at improving the hygiene of about two million Nigerian children under age five before 2020.

Speaking at the event in Lagos, Osato Evbuomwan, Category Manager, Skin Cleansing, Unilever Nigeria Plc said: “Private corporations can play important roles in impacting the survival of the society, and through the Lifebuoy brand, Unilever is absolutely committed to changing the hygiene behaviour of a billion people worldwide by 2020.”

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L-R: Mrs. Amy Oyekunle, CEO, Wellbeing Foundation Africa; Osato Evbuomwan, Category Manager, Skin Cleansing, UNILEVER Nigeria Plc; Omawumi Magbele, Brand Ambassador, Lifebuoy; Soromidayo George, Director, Corporate Affairs, UNILEVER Nigeria plc; and Dr. Sunday Isiyaku, Country Director, Sightsavers at the relaunch of lifebuoy anti-bacterial soap in Lagos.

Deputy Director, Co-curricular Department, Lagos State Ministry of Education, Ogunlamoye Ayodeji said the state government was working with Lifebuoy’s ‘Help a Child Reach 5’ initiative – to reduce infant mortality rate.

Afro-pop singer and Lifebuoy’s brand ambassador, Omawumi Megbele said, “As a mother of two young children, I simply cannot imagine losing them to preventable infections. I’m thrilled to partner with Lifebuoy to empower parents with the lifesaving message of handwashing with soap.”

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The Country Director, Sightsavers, Dr. Sunday Isiyaku, said classrooms are important touch points to empower Nigerian youth on hygiene.