Focus on providing great service
No matter what type of product or service you offer, providing a great experience to customers should always be a top priority. Doing so can help you build repeat business and even gain referrals, which essentially serve as free marketing.
Do everything in your power to absolutely delight your customer. Going above and beyond to deliver an amazing customer experience increases the chance of repeat bookings, and might inspire your customer to recommend your business. These are both positive levers on the unit economic model of a business.
Make buying as easy as possible
Another potential roadblock is a difficult buying process. If customers have to jump through 10 different hurdles in order to complete a purchase, they are more likely to go with a competitor instead.
One way small businesses can remove hurdles is by using the internet, a Senior Economist with SPM Professional, Mr Paul Alaje says: “We now live in an era of the worldwide web. But I call it a world without walls. The Internet has removed distance and space; it has made people to connect from one region to the other. The age we are in, the person who wants to compete must leverage on the over 3 billion people who are on the internet. Let people be able to make orders via internet and pay for services via MasterCard or even POS.”