Tip 1: In Social Media, Be Where Your Customers Are
“Know where your customers are hanging out online. You don’t have to be everywhere. Be where your customers are … and communicate with them there.”
Tip 2: Never Stop Networking. Don’t Give Up
“Never stop networking, never stop pushing. It’s easy to give up when everybody around you … is telling you ‘you can’t do it’. You have to be around positive people. Then push on.”
Tip 3: Twitter Provides Powerful Market Research
“Twitter is the best thing that ever happened to small business owners. You can listen to your competitors or customers, and they don’t even know you’re listening.”
Tip 4 A Handwritten Thank You Note Will Wow Customers
“One simple way to ‘wow’ customers is thank-you cards – a handwritten note, a thank-you card saying ‘thank you for buying from me’.”
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