Seven tips to help you start a biz

Tell everyone about your business

Let everyone know what you are doing. And I mean everyone – your friends, your family members, even your acquaintances – should know which industry you are in and exactly what you are doing. People around us are usually our first customers, and it is an easy way to kick-start your business.


Network with other women business owners

There are a lot of like-minded women building businesses and groups focused on women entrepreneurs. We have the Necas Network of Entrepreneurial women (NNEW) and African Women’s Entrepreneurship Program (AWEP). Participate in these groups and they will help whether in referring a new client, an investor, or just someone to talk about the challenges of running a business.

Solve something meaningful.

Solve a problem and work on something you are passionate about.

Be decisive.

Be decisive in your decision-making. Each day is different in your responsibilities as a business owner; be diligent in solving problems and challenges along the way.

Identify and understand your audience.

Be as specific as possible about who your audience is. Identify your ideal customer and which communities they are part of. Tailor your product, your message and your entire process toward that specific community, and only expand when you have to.

Have concrete goals.

Having concrete goals will allow you to create more defined objectives that will, in turn, make it easier to execute your goals and make your entrepreneurial journey a little clearer. Not having a clear picture of what you want to accomplish as an entrepreneur could result in many challenges as you grow and scale your business.

Incorporate before doing business.

Register your business name or as a Limited Liability company as the case may be. People will identify with you more when you are incorporated.


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