School of Media and Communication (SMC), Pan Atlantic University (PAU) has introduced master’s degrees in film production aimed at deepening expertise in Nollywood.
The Dean, Dr. Ikechukwu Obiaya yesterday announced the commencement of admission for the new programme at a media briefing, saying, it would cover four key knowledge areas including: scripting and directing for the screen, cinematography; editing for the screen and sound design for the screen.
The course he also said would offer specialisation options in seven major film production areas of short film, documentary, interview and feature film, serial drama, commercial filmlet and music video.
According to him, a target of between 30 and 60 students were expected to start the programme in October 2019.
He said, “The course starts amid renewed global interest in the study of Nollywood sparked by its mention as one of three market-creating innovations in an essay in the January-February 2019 issue of Harvard Business Review. Harvard scholars Clayton M. Christensen, Efosa Ojomo and Karen Dillon (2019) in ‘Cracking Frontier Markets,’ analysed Nollywood from the perspective of market-leading innovation,”
“SMC will run the programme on the back of its deep interest in the industry including its Nollywood Studies Centre with a stock of over 10,000 films, and its ongoing collaboration with the industry serving as curriculum guide for the DSTV Multichoice Talent Factory Academy.”