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Haggai jump-starts lifestyle apparel in Nigeria

Nigeria’s fastest growing sportswear brand, Haggai, is set to move beyond the pitch, court and field, as it unveils its lifestyle apparel at a high profile event tagged: “Haggai Zebra Uncaged”, on Saturday.

Since inception, Haggai, an extension of ZenithSports, has made a strong impact in the Nigerian market and now seeks to broaden it’s appeal to the mainstream audience as a lifestyle brand.

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“Haggai Zebra Uncaged will change the norm amongst music, art, fashion, dance and sports enthusiasts. This is a product of our research findings with our partners.

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“Today, our innovative sportswear brand has been well accepted. However, after the sports events, we need to ensure Nigerians have the desired Lifestyle brand for their day-to-day fashion.

“Most importantly, we want to change the conversation to reflect the Haggai Lifestyle collections,” said Paul Maduakor, Chief Executive of Haggai.

 

 

 

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