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Efienamokwu is new CEO of Universal MacCann

Universal McCann Lagos (UM) has appointed Austin Efienamokwu as its new Chief Executive Officer (CEO).

The advertising agency disclosed this in a statement, stating that Efienamokwu has over 15 years’ experience managing multinational brands.

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The statement also said his key areas of specialization include connections planning, strategic media planning and implementation planning, and brand management on several multinational brands across sectors including Pharmaceuticals, Telecom and Financial Services in Sierra Leone, Ghana, Nigeria, Cameroon and Central Africa.

He was formerly Media Director and Business Head at Vizeum Nigeria, a subsidiary arm of Media Fuse Dentsu Aegis Network.

Efienamokwu is a holder of MBA from Ladoke Akintola University, Ogbomosho and a graduate of Quantity Survey from Yaba College of Technology.

The statement also said he started his media advertising career with MediaReach OMD as a management trainee and rose to become maiden country manager of the Cameroun office and later proceeded to work with Capital Media, a media agency of DDB Lagos as Strategy Director.

Efienamokwu also served as Media Director/Business Head of Vizeum, where he served at West Africa Hub media director overseeing the launch of ABInBev’s Budweiser in Nigeria and other international and national brands across the region.

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