As part of its strategies to increase market share and deepen customers’ affection, Dangote Industries Limited will be unveiling its various new products at the on-going Lagos International Trade Fair (LITF).
The firm said it will introduce the new Blocmaster cement from the staple of the company’s flagship business unit, Dangote Cement plc.
NASCON Allied Products Plc, the producer of the prominent Dangote Salt and DanQ seasoning is also introducing Dangote Stew mix and Curry power to the delight of visitors to the company’s stand.
Other business units from the group that are exhibiting at the fair include Dangote Sugar Refinery, Dangote Flour Mill, Dangote Agrosacks, Dangote Pasta, and Dangote Cement.
Some of the products to be displayed at the fair include Danvita, Alkama (wheat meal), confectionary flour, sugar, salt, Dangote seasoning, and its pasta varieties.
According to a statement from the company signed by its Chief Corporate Communications Officer, Anthony Chiejina, a unique offering from the Group in this year’s Lagos Trade Fair is the Dangote Combo pack.
The pack, he said, contains products from the stable of business units within the Group and is offered to participants at the fair at a much reduced price.
The statement indicated that, the economy pack which will contain household products like Dangote spaghetti, macaroni, sugar packets as well salt and season products range would be combined in a pack at a giveaway price.
According to the Group Managing Director of Dangote Cement Plc, Engr. Joseph Makoju, blocmaster which is presently on display at the trade fair is the final answer to the yearnings and expectations of Block and concrete makers who desire a new product that could combine all the qualities of the existing range of cements in the market.
The company is of the view that the trade fair is coming at an appropriate time which affords distributors and retailers the opportunity to stock their shops for the fast approaching Christmas season while end consumers can also buy and stock for the season.