Dangote Flour Mills in its desire to put tasty meals on the tables of Nigerians has rolled into the market two products, Dangote semolina and whole wheatmeal.
The unveiling of the two products took place in Kano and Ibadan.
Speaking at the unveiling of both products, Executive Director, Dangote Flour Mills, Halima Aliko Dangote declared that the new products come with ‘a taste to treasure’ as granules are better and fortified with micro granules for superior taste.
She stated that the two products have been fortified with micronutrients such as Vitamin A, Vitamin B, Niacin, Zinc, Iron, Folic acid and many more, which makes it beneficial to nutritional health. Giving more insight into the features of the new products, she said, ‘Our Dangote Wheatmeal contains 100 per cent wheat for 100 per cent nourishment which gives it the additional benefit of being rich in fibre for easy digestion.”
Adding that delighting consumers remain the focus of the flour miller, she said, “Everything we do starts with an understanding of the consumers and their desires. Here, we engage regularly with the consumers, users and potential adopters of our brands to understand and appreciate their points of view on product needs and aspirations. This openness has helped in getting good and invaluable feedback on product performance and improvements.”
Dangote Flour Mills, a subsidiary of Dangote Industries Limited, recently invested in a dedicated semolina machine in its Apapa plant to produce 10 times the previous volumes. The products now have a longer shelf life and are available in a more complete range of pack sizes: 1kg, 5kg and 10kg. Dangote Semolina and Wheatmeal range come in very attractive new pack design.
