A Film Director in Kannywood industry, Malam Falalu Dorayi, has said that the cinema revolution is the best thing to happen to Kannywood film industry.
The director, who spoke with NAN in Kano on Monday, explained that film producers had suffered in the local film markets and in the hands of pirates.
“During the early development of the industry, Hausa films were taken to cinemas by the producers and later the trend changed with the introduction of shari’a law.”
Since then, he said, the industry faced a lot of challenges in the hands of “copy cats” who pirated the films for selfish interest.
Dorayi, who was also a film distributor in the Kannywood industry for quite a long time, said the film traders made the whole issues mode difficult with their style of marketing and patronage.
“So the industry at some point needed a way out in terms of marketing the movies and many Producers left the industry due to the issues involved with marketing. ” he said.
The Director, however, said the emergence of big cinemas during the past year, gave some more hope to the producers.
Local cinemas also returned as they went to slumber during the shari’a days they suspended their operation in many parts of Northern Nigeria.
The award-winning director appealed to governments and wealthy individuals to invest in cinema as the industry had been fully revived. (NAN)
