YouTube has hired a long-time television executive, Alex Okosi, as Managing Director of Emerging Markets for YouTube in Europe, Middle East and Africa (EMEA).
Alex will be responsible for running YouTube’s business and partnership teams across emerging markets in EMEA including Russia, the Middle East, North and Sub-Saharan Africa. Based in the London office, Alex is expected to start work in April, 2020, and report to the Head of YouTube EMEA, Cécile Frot-Coutaz.
According to the incoming Managing Director of emerging markets, “YouTube is a game-changing platform that plays an increasingly important role in our lives today through the dynamic content and innovation that it delivers. I am very excited to be joining Cecile’s leadership team to continue empowering creators and elevating value for viewers and partners across the region.”
Commenting on the hire, the head of YouTube EMEA, Cécile Frot-Coutaz, said: “I look forward to welcoming Alex to our YouTube EMEA leadership team. He brings a wealth of experience in the content industries and has a track record for building businesses and audiences in established and new markets. Alex will be leading our existing teams in Russia, Sub Saharan Africa, Turkey, the Middle East and North Africa, to drive further expansion in these key markets.”
Alex’s appointment, he said, will further fuel the development of Youtube creative ecosystem in the region.
Prior to joining YouTube, Alex served as a long-time TV executive, and was most the Executive Vice President and Managing Director of Viacom/CBS Networks Africa & BET International.