A leading digital marketing agency in Nigeria, ADE Digital Media, has promised to empower youth with digital skills aimed at encouraging digital innovations across Africa.
The Chief Executive Officer and co-founder of ADE Digital, Mr. Michael Ebia, disclosed this at an event organised to mark its third anniversary in Lagos.
According to him, the initiative aims at promoting an understanding of the possibilities digital solutions provide in improving the socio-economic possibilities of Africans, as well as provide a platform for Africa’s digizens (digital citizens) to experiment and create innovative solutions that are commercially viable.
He said: “Free Digital seeks to accelerate the digital inclusion that is required to achieve the continent’s human development outcomes.”
Ebia noted that Africa has made a lot of progress in digital technology adoption, adding that “but for us to fully harness the potential of digital technology in improving human outcomes on the continent, we need to expand the current demographic scope for digital.”
The ‘Free Digital’ initiative will educate demand and supply-side stakeholders on the various opportunities digital technology provides in improving human development outcomes in education, healthcare, citizenship, commerce, job creation, he noted.